My project is on the future of cars and how they have evolved and will continue to evolve. We’ve all seen how cars have changed due to the digital aspect and how our technology has grown. I believe that the future of cars is a flying car. A car that can drive in the street and fly through the air. A car that has wings like a plane and can be used with four people. This car will be a new revolution to the world and I believe it will change the way we use cars in the future. I do think that we may be ahead of our time and this particular invention will be useful in about 30 years from now. The future is very bright from what we see now and it will only get better. If we go back 200 years, the first car was invented. We have come a long way since then and in the near future we will have a car that can fly great distances. A car that will be able to take 4-5 people at once to their destination in a timely and smooth fashion. But even now since the first car we have been able to invent electrical cars. A car that runs electronically where the driver does not have to drive the car because it drives by itself. This is a very useful way to drive and the more people get used to it , the more it will thrive in our society. These cars have changed our society and our future will be brighter than ever in the use of vehicles. Our technology has only created more positive things for our society. Now the next creation for the future of cars is a car that runs electronically but can also communicate with other electronic cars. I have a video in my power point that shows exactly how this works. This is a beautiful thing for our future. The video shows in detail how the cars communicate. It basically shows that the cars can send signals to each other to communicate through traffic, emergencies. This will help the world in a big positive way and reduce car crashes exponentially. This is also an invention that  will be very useful but in about 30-40 years from now on. We will have to have at least 85% of cars to be electronic in the streets. Then everything will be great. Also in the future the use of an autonomous car will be helpful. This type of car can change shape for different situations. For example in case of parking, it can transform into a smaller car and fit into a smaller spot. The article I attached to my power point has all this information on it. I can see this invention being used in the near future because it doesn’t depend on the society to use it. You can use this tomorrow if you owned an autonomous car. Realistically i think people wouldn’t even know that your car was autonomous because you can’t really tell. The main car I believe will change the future is the flying car. Terrafugia will be the company releasing the first flying car. It looks amazing and really useful. It will be released in 2023 which is not too far from now. I hope everybody will be able to one day buy this car and use it. This will be an amazing experience and the future of cars is very bright. The reason I chose this topic is because I love cars. Ever since I was a kid i loved riding in a car with my family. This was always a great experience for me. The biggest thing I liked about riding in a car was looking out the window and just seeing the beautiful city as I passed by. Even now as I got older and got my license and drive around, I still get the same excitement as I did when I was younger. It is so fascinating how cars have evolved and being able to do research on a flying car is amazing. I hope that one day I can drive any of these higher tech cars. It can be a flying car or an electrical car that we see now in our society. Cars are a beautiful invention to the world and the greater they become, the better our lives will be. I really enjoyed doing this project. It was really cool to do some research on something I am very passionate about, which is cars. I wish I could have finished my entire presentation but I am very satisfied with the job I did on this project. This class was great and I really loved the different perspectives from our classmates on the digital world and the future of our digital world. This class opened my eyes to some things in digital media that I did not pay much attention to. One example would be the drones and how they affect us. Another thing I really liked about this class was the use of conversation between us and learning different things about digital media. One example was the class about the TV and how we don’t use cable anymore. Seeing how many people have different ways of getting their channels without paying for cable was really interesting. That really helped me in my life and learning the ins and outs of the digital TV industry. All in all I really enjoyed this class and my classmates and the different concepts we learned throughout the semester. I also enjoyed all the presentations of our classmates. We have some creative minds in this class and I hope that most of their ideas will be put into place in the future. This class was definitely a stepping stone to my future. I learned a lot of different things that I will put to use in my own life and my college life moving forward. My power point is below my post.

presentation1

I think the next big thing in technology is accountability. Now, more than ever, we have access to such an amazing amount of information online. This information ranges from cute cat videos to the names of every major US CEO. My point being, there is a lot of stuff to be found online and filtered through in order to get to the good stuff. And in 2016, there has been a lot of bad stuff. Bad stuff including war in Syria and Iraq (just to name a couple); a lack of clean water in the United States in places like Flint, Michigan and Cleveland, Ohio; what seems to be never ending police brutality against people of color; fraud by national banks on a huge scale; and another new Star Wars movie. What separates 2016 from previous colossally terrible years, though, is we have a very powerful internet. An internet that breaks news and disseminates information faster than ever before imagined. Movements like Black Lives Matter and even the alt-right would not rise to prevalence without the reach of the internet, in part thanks to Twitter. My point in raising this discussion is that in 2016 a simple Google search can tell you who is responsible for your bank opening several accounts in your name and charging you fees on them. Though many ignorant people do not care, it is easier than ever to fact check what a politician is saying to you in real time! And with this all of this information, there is accountability.

The goal of my project is to expose people who have a powerful anonymous voice online, and putting a name and location to their online personality. Thanks to groups like Anonymous, many dangerous online trolls and real life villains have had their identities exposed and accessible to anyone with an internet connection. One story that particularly interested me was Anonymous’ exposing of a police officer who assaulted protesters at the site of the Dakota Pipeline. I am not personally a hacker so there is not much for me to do in that world other than applaud the talented and morally inclined hackers who already do this online. However, I believe I can come in and provide a way to present all of this information in a constructive manner.

As we’ve seen with this year’s presidential election, people’s’ opinions and sharing of these opinions can have dangerous repercussions–like electing someone unqualified for president and promoting hate speech and hate crimes. In the wake of our country’s political transformation, our new presidential elect has promised to compile a registry of Muslims living in America in an effort to track these people on the basis that they have ties or information related to terrorist organizations in the Middle East. It is almost impossible to not draw parallels between this proposed policy and those of Nazi Germany. At the beginning of Hitler’s reign of power, every Jew in Germany was required to wear a yellow magen david (Jewish Star of David). It was this first impeachment on Jews’ rights that eventually led to businesses being stripped from their rightful owners, deportation to ghettos and concentration camps, and ultimately the mass genocide of the Jewish people. As a person who is very affected by my ethnicity history and civil rights/social justice in general, I will not sit idly while our nation discriminates against a group of people based on their religion or ethnicity– as we did to the Japanese during World War II with internment camps and Muslims after 9/11 with a registry system similar to the one being proposed today. So, my solution to this very discriminatory policy is to mess with the registry. Non-profit organizations like the Anti Defamation League (ADL) have risen up and pledged to enter their names as Muslims in solidarity. But I think there’s more to be done here. I wanted to put together a registry of our country’s most dangerous citizens.

Thus I have created a Google Map with the names and locations of every person in the United States who made an individual contribution to Donald Trump’s presidential campaign. I obtained this list of 118,141 names legally through the Federal Election Commission’s (FEC) website. If members of the alt-right and Republican Party are naming Muslims as the ones to watch, I believe they are the ones who truly must be watched. So on the map, you can see points on the map indicating the location of each donor by zip code along with his or her name.

One of the big challenges in carrying out this project is that I had to limit myself to very specific groups of people in creating my registry. There are very few lists of useful information that could be easily imputed into the map. For example, there is no list of FBI’s most wanted with addresses (because obviously they do not know where these people are. There is no list of sex offenders on a national level that is accessible to the public, there is only a database which people can search with exact names. There is no list of alt-right members nor racist trolls nor KKK members nor Holocaust deniers with both names and addresses. So a large goal of this project is to crowdsource information to add to the map. By allowing people to contribute genuine lists to the registry project, we can begin to further the dialogue of who should really be worried about in this country, and continue the dialogue of how ridiculous creating a Muslim registry is.

The target audience of my project is primarily the liberal media, political and social activists, as well as non-profit organizations and hopefully sensible conservatives. The main organization I would target is most likely the ADL, since they’ve expressed solidarity towards the Muslim people at this time and pledged to resist the Muslim registry by any means possible. To expand on this point, I think targeting Jewish communities in general will be a meaningful goal, too. The Jewish people have been discriminated against for thousands of years for their religious beliefs, and it is a responsibility to stand up and say no to such injustice– especially when our core beliefs and values align so closely to those of Muslims. It is a wakeup call to show that people all over our country either support or overlook racism, sexism, xenophobia and other pillars related to American white nationalism. If I were to release my project publicly, it would serve as a sort of art/social experiment project, and my target to gain traction would be news sites and activist organizations concerned with the outcome of the election. I would also target liberal leaders and outlets on Twitter and other social media platforms. Perhaps, I could print out the map as an art piece and an accompanying very long, extensive chart of all the names and zip codes.

I guess the primary way to gauge whether my project is successful is to see who reaches out and expresses enthusiasm about the project. Additionally, I would love to set up a forum or means of communication for people to send over lists (that are fact checked obviously) to add to my map/registry. The incoming lists would have to be fact checked, of course, and reflect the mission statement of my project. So potential lists I would like to see are: sex offenders in every state, the FBI’s most wanted (and the location of their last spotting), prisoners convicted of heinous hate crimes and general crimes against humanity, politicians and special interests who have outwardly supported the president elect and his racist policies and many of the other lists I mentioned earlier, such as KKK members. I think after a couple weeks or so, if the map grows even just by 20% with new lists and has over a couple thousand views with some media coverage, it will be a big success.

Depending on the feedback I receive from the class, and friends of mine who are involved in politics and social justice, I will consider releasing my project to the public. I would really only like to do so, though, if it is backed with some sort of press coverage or organizational support. This is not for any selfish reason. I just do not want to release this to no response or action. I’d hope to see some progress as a result from this project. Optimistically, this would be progress towards disavowing a Muslim registry, or progress in supporting the Muslim people and all other people threatened by the president elect and his policies. I would without a doubt encourage viewers and those interested in the project to contribute to the ADL and other organizations fighting for civil rights, like the ACLU, Southern Poverty Law Center and the Council on American-Islamic Relations.

Sources:

• https://api.open.fec.gov/developers/
  • The open source list of all campaign contributions.
• http://time.com/4529054/stumpf-wells-fargo-fraud/
  • Article about Wells Fargo fraud
• http://anonhq.com/breaking-exposed-online-community-leaks-identity-dakota-pipeline-dog-attackers/
  • Anonymous article revealing officer who assaulted protesters at Dakota Pipeline

In a world where Technology is becoming a part of everything in our lives including clothing I bring to you the Next Big Thing AWCT also known as Active Weighted Clothing Tracker. There are many reasons why we should live an active, physical and fit life style. The slightest physical activity such as jogging, doing weights or even walking can produce long term health benefits. People of all ages, shapes and sizes can benefit from being physically active. This Brings me to The Next Big Thing in physical training Weighted Clothing. What Is Weighted Clothing? You might be wondering. Weighted Clothing is clothing that adds weight to various parts of the body. This product combined with Activity Tracker technology will help the user keep track of various important diet and health benefits such as calories intake, heart rate, Body Mass Index, weight, steps, Joggers log, and Diet plan. This garment is clothing with a purpose, because it provides assistance and support by just wearing it and downloading the Free App “AWCT”. Therefore, wearing weighted clothing has more than just one purpose, it helps you physically and to maintain healthier life style.

Our objective with Active Weighted Clothing Tracker is to motivate people to live and improve healthy and fit. Many People go to the gym for numerous reasons but with weighted clothing that won’t be necessary because doing something as simple as chores or walking you will be working out. The active Tracker technology will help give the user a medical outlook by just connecting it to your phone with its built in active tracker. This is basically combining your gym attire with a fit watch. I’d like to think of it as fitness intelligence in the palm of your hands. This will be good for gym goers or the morning jogger. Even though this Product seem like it was dragged out of Goku’s Closet it wasn’t! The Product will be affordable, Wearable and comfortable so that even kids can wear it.  This product will have a body vest, pants and ankle bracelets. This Garments are constructed for versatility to survive your most demanding workouts, this gear contain integrated non adhesive sensors to help you give the best performance. The Active Weighted Clothing Tracker can be purchased at the Local Modell’s Or Dicks Sporting Goods.

To Gain interest in the Audience we would have a promotional campaign. In this campaign we would hire Dwayne “The Rock” Johnson who a fitness advocate and has millions of followers on social media. He would wear it while he is working out and post videos on Facebook, Instagram and Snap-chat. We would Also Have a hashtag #DoitLikeTheRock and followers and users of the product and see benefits and improvements in others and that will motivate them to get it. We would also work with schools and gym teachers doing pop ups in schools all over. We would also work with gym instructors At LA fitness, Planet Fitness, Blink and Crunch. In these gyms we will hold competitions and have prizes for winners. Our overall mission is to help improve and bring out the best in in a person seeking a healthier lifestyle.

Many Benefits can be obtained from Active Weighted Clothing Tracker. One of these benefits is physical training. AWCT can be worn when working out at the gym. By wearing this while doing your workout routine you contract muscles all over your body increasing strength and endurance. For the morning or evening joggers when they are wearing the pants and ankle bracelets will help keep legs in shape and increase stamina and speed, While jogging the active tracker technology will automatically send a signal to the app recording how many miles you’ve ran, heart rate and calories burned, this will motivate its user to do better and by doing so it will improve the bodies physical appearance, shape and health. Moreover, Active Weighted Clothing Tracker helps increase strength, endurance, also benefit cardio vascular and musculature system.

Active Weighted Clothing Tracker can be for anyone and benefit even kids with obesity, autism and ADHD. According to www.obesity.org obesity in children can lead to potential negative psychological outcomes such as poor body image and risk of eating disorders among other negative side effects. By having the Child Wear weighted vest when he/she are playing in the park or doing chores. The parent can download the application on the phone to set reminders of how long the child can have it on or calculate how many calories the child has consumed. The AWCT technology will help improve a child’s food choice and eating patterns, by keeping track of what they eat and what physical activity works best for them.

This product will also benefit kids who are autistic, which is a condition present from early childhood, characterized by difficulty in communicating with others. According to www. Autismspeaks.org 1 in every 45 children 3 through 17 with autism spectrum and AWCT can help improve different behavioral disorders. Another disorder Active Weighted Clothing Tracker can help are kids and adults who suffer from ADHD, according to www.healthline.com  the average age of a child diagnosed with ADHD is 7 years old, kids at a young age can wear it because is so comfortable and it will improve their life styles. According to www.tandfonline.com a study done reported that using weighted clothing vests with preschool and young elementary aged children helped them stay on task, staying seated and improved attention span. We’ve all heard of autistic kids running out of the class room without the teacher’s permission or unsupervised, that can be very frightening for parents so the AWCT will bring ease to parents and will help keep track of their movements. This will improve the child’s learning and behavioral abilities.

Active Weighted Clothing Tracker will be The Next Big Thing because people are seeking healthier life style and will improve health in adults and children, the AWCT is also comfortable and affordable and the Active Tracker app is free and can be downloaded on your IPhone or Android.

What’s the next big thing in Digital Media?? The ADVR. The ADVR will take you far. ADVR stands for the Anissa&Danaysia Virtual Reality (device).

VR- VIRUTIAL REALITY / MARKETING

Have you ever wondered about a VR experience that you can feel and smell what happening around you? Imagine being able to experience or tryout almost everything before you buy it.  The ADVR Virtual reality device takes VR a step further. The ADVR allows you to dare to go there. Going to a tropical dessert or mount Rushmore is a download away!

Well what is ADVR?

The ADVR is a digital service.   ADVR gives people an alternative VR system that will give them a much better VR experience .The ADVR allows one to explore specific locations and or traveling destinations before experiencing it in reality. This device or is a portable and compact. The ADVR device would be ideal for companies to market their products. VR is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. The ADVR would be ideal for people that have disabilities, or lack of funds, that they could have a virtual reality experience of place they may not be able to go. People like convenience, and how convenient would it be to go to France from you living room? Very! And that’s pretty cool and would generate a lot of traction.

Unlike our top competitor Sony, our VR kit will take you a step further and allow the person to smell and touch their surroundings the virtual reality device will come with as full kit or each piece sold separately the goggles with the headset, the gloves and a noise piece. ADVR kit is $700.00, for the headset – $400.00 for the gloves – $150.00, and $150 for the nosepiece. ADVR will be ideal for airports allowing customers to travel to places, and in a way encourage them to go have the real life experience because they loved the VR of that place. This device would help customers decide where they potentially want to go next. Our target audience will be travelers ages 23-40. This is where were target Airports such as Delta and JetBlue to use VR to sell flights. Our target Market will be gamers ages 16 -40. Our secondary market will be people with physical disabilities ages 13-50.  I feel like our product will do best in these markets. I would expect travelers to appreciate being able to see countries first hand in hopes of traveling there in real life. Games need a better VR device so that the game gives them the realist interaction possible, with the added pieces the game will feel more like reality. People with physical disabilities would be able to experience things they may be physically challenging for them.

VR allows people to test something out or experience something by placing you right there in the now. Sending the device to celebrities for example as Kylie Jenner and Nicki M. will create a lot of media buzz on our product, the type of attention that we need to get her audience interested in ADVR kit. Celebrities allow us to reach all of there followers and gets them asking questions and gaining interest in the ADVR.

ADVR could optionally be used in business and companies from Harley Davidson to theme parks such as great adventures. ADVR could even possibly be used to help people get over there their fears, and being used in therapy sessions by professionals. Artist could use ADVR to inspire them to create a VR showcase.  Would my product be successful?  Yes, but to insure the success of my product I would give I a trial test run with some major companies such as Delta, JetBlue, GameStop’s, and the wounded warrior project, and theme parks. I would allow them to incorporate the ADVR with their marketing strategies. I would organize POP-UP shops that would allow potential customer to test out the ADVR and place orders for their device. These POP up shops will be announced on the social media accounts for the ADVR. POP-UP shops will be used to test success and a way to gain Interest in my product.  I would take pictures of the public using my device at the pop-up shops and feature it on my interactive website for the ADVR. At the Pop-up shops people will be allowed to test the ADVR ask questions, and place orders exclusively before they become available online and in stores. Also we will use social media outlets such as: Facebook, Instagram, Snap chat, Twitter and YouTube. On our YouTube page it will show how people use the device, people giving their honest option on the device. On Instagram will post pictures of people and celebrities using the ADVR. If you placed an order for the ADVR and tag us in your picture it could possibly be featured on our interactive website, on Instagram and Facebook. Snap chat would be used to show how ADVR is becoming the next big thing; show the people business meetings and being transparent about the progress of ADVR. Twitter will use also to announced release dates, Pop-up shop dates, and hash tags to create interest in the ADVR.  A few hash tags are #ADVR, #DARE2GOTHERE, #FEELSOREAL #THEREALDEAL to name a few.  Placing AD’s on virtual online gaming sites, and on Instagram and Facebook. Facebook would be use to create viral videos and challenges to get people talking about our product. On Facebook I would play the fear of Americans by saying that this VR experience would help you practice for a zombie apocalypse with the zombie warfare game that I would have created. This would create a buzz that would make ADVR a trending topic on Facebook. I would create funny memes on Facebook and twitter about the ADVR to get people reacting to my product.  I would use funny memes because they make people laugh and start talking about the product. Memes spark interest and conversation surrounding your product and would be great to create attention because their most likely to go viral. The main way to get and keep people interested in your product is create content about your product.  ADVR would get involved with what trending to stay relevant in the media. Sending our device to celebrities, so that we gain the interest of their audience, basically using their platform to market our product. We would also Create an interactive website for our product where our followers could interact with one another and ask questions or concerns about the ADVR. A website is the best medium to communicate with users from all over the world. It is therefore essential, it should be designed in such a way that users should be attracted and be engaged on the site. On the website there will be contest, raffles, and free giveaways for our followers. Just by following us on Facebook, SnapChat, Twitter, and Instagram you can enter to win an ADVR.  The first 500 to follow us will be followed back. The website will consists for slideshows and pictures of people and celebrities using the ADVR. When you come to the homepage of the ADVR, there will be music playing and attractive colors. The website will be very welcoming and inviting. There will be a home page and other pages to target or target demographic.  We will advertise the ADVR on billboards, advertising in the major cites such as New York, Philadelphia, and Chicago. Commercials would be a good way to generate traction about ADVR also. I would email daytime talks shows such as Ellen degenerate, and Wendy Williams to make an appearance on the show to talk about my product and offer the audience a discounted price that day for the ADVR. There will be two faces for ADVR it would be Medea and Lewis Hamilton from formula one racing. Tyler Perry as Medea is a comedian and would be great with creating buzz about the ADVR. Lewis Hamilton would good for the ADVR because he had millions of followers and there could be software for formula one racing.  This software will but the gamer right on the racing tack, smelling the tires burning and feeling the trembling of the wheel while their driving? Tyler Perry is a comedian; his character is Medea is an older woman so this would target another demographic (older people ages 50-75).  Medea will send a message to older people that VR is a hobby that would excite them. Collaboration is key in this product launch.  Collaboration allows for diversity with in your market making your market stronger. Teaming up with game designers and programmers to come up with software to target my target audiences. The software is what will get people wanting to buy the device. In terms of profit maximization synergy would be our best because this device would need software. Don’t you think the ADVR will be the next best thing?

final-nick

Danaysia G. Brown

Introduction to Media and Digital Culture

Final Paper

December 2016

Introducing ADVR (Anissa and Danaysia Virtual Reality Device)

Originally, the idea was just to re-create SONY Play Station IV, a recreation serves no purpose, and lack innovation. There’s already a virtual reality gaming system available on the market. ADVR (Anissa and Danaysia Virtual Reality) is a virtual reality device. ADVR will administer a variety of digital services; an object that can be used as transit to any destination, including art galleries, shows and more; not to mention the built in gaming system. Why visit you locate gaming shop when you can make all of your purchases at home from you virtual reality headset. Although, our headset will include two detachable components; these detachable devices yields the abilities of feel and smell.

 The Audience

With every invention its inventor/s must keep in mind the target audience; to profit thy must acknowledge the audience in which the sales will be made to.

This device can be used to the advantage of public entities. How? By obtaining a few devices to entrench into their own marketing system. For instances, airports can purchase these devices and station them in the central area of the port for tourist and those who wish to book a flight.

Before the device is released to the company it will undergo reprogramming, providing iconic monuments only (or whatever is requested).

Which will allow those who visit the port a chance to view their travelling destination, as well as book their flight. Not only will and can this device result in a growth in sold tickets, but, raise their impulse to actually purchase the ticket or tickets. However, this device can only used by those who are 18 and older.

Now, public entities are not the only focus group to be include in those to market the product to. Families, this devices can be used in the home by anyone from anyone aging 10 years and older. Restrictions can be applied upon a request made by parents, better known as parental control to limit what is available to their children.

Even artist are able to use ADVR inside of their art galleries as well as pay for coverage of their gallery exhibit on the app store, for those who are not in attendance. All paintings, sculptures, and more will be accessible from the comfort of ones home; purchased art well be saved digitally and sent to the buyers home.

Those with disabilities will not be restricted from this device, it will be quite useful as for they will no longer be bound to their seats in agony from boredom, or lost in a world due to their incapability to see and/or hear. The finger sensor will give those who are not able to see the luxury of  reading braille and those who can not hear the sensational vibration to sounds on their fingertips.

However, the primary focus groups are families and companies.

Investors and Investments

In order to build ADVR devices, money must be supplied to fund space and/ or a factory to construct the device, there would need to be about 15 virtual reality technician specialist, employees to work inside of the factory putting together what can not be done mechanically, not to mention the materials needed to create all three pieces of the device.

The money to do this will be acquired by taking out loans, receiving investments from Artist, Gaming companies and public entities; which include local regional or state authority with the power to issue bonds, to finance some of their capital needs.  Each investor will receive six percent from each device sold. With each ADVR device being set a seven hundred dollars before tax, six percent of the seven hundred is approximately forty two dollars this amount will be paid to investors upon each sale. However, that is the standard contract for an investment of one to two hundred thousand dollars, lower proposal will receive another contract with a lower profit percentage.

Gaining Interest and Attraction

In order to gain public interest, investment will be made towards the following:

• Social media outlets such as, Facebook, Instagram, Snapchat, and  Twitter.
• Placed AD’s on virtual online gaming sites.
• POP-UP SHOPS – allowing people to test the product.
• Sending our device to celebrities, so that we gain the interest of their audience, basically using their platform to market our product.
• Creating a interactive website for our product.
• Billboard advertising in the most infamous cities
• Commercials with young hip artist, such as Rihanna, Taylor Swift, Kendal and Kyle, Young Thug and more.
• Invest in a direct marketing company, such as Executive Touch Inc., a company who specialize in selling products in person with a discount.

With these eight tactics gaining the public interest in ADVR should quick and easy. With a few catchy slogans the mind will commemorate and memorize to the abilities of the device and raise the public impulse to purchase.

What Makes ADVR Different?

ADVR in contrast to other virtual reality device are, our device will be equipped with functions to perform anything from games to traveling in a virtual world; attending gallery to purchasing art; giving those who are disabled a chance to experience the many wonders of the world; daily planner to Microsoft word; this device has no limit of capabilities. For example, the device is portable you will be able to roam the world with a device that is able to produce information on any building, product, directions, and more.

Will ADVR be Successful?

There is no doubt in my mind on the success of ADVR, according to Christopher Hawker there are ten must have ingredients to a successful invention which are passion, having a high value density, addressing a gap in market, having high RIO potential, keeping it simple, following a clear path to market, using exploit attractive marketing, a defined customer, having high, yet reasonable expectations, and avoiding hidden challenges.

These ten ingredients were listed on Entrepreneur.com, each will be explained:

Passion: Virtual reality has always been a realm in which I’ve never dared to go. Once the topic became one to explored; the possibilities on how to improve the virtual reality world became infinite, dwindling down to the chosen functions of virtual reality traveling, art, and gaming.

High value density: With ADVR you are getting more bang for your buck. The headset alone will give you a chance to explore the world and art galleries at the comfort of your own home, the attachable nostril and finger sensors will intensify the experience for only $700 in comparison to the Sony VR which only has one function which is video gaming for the price of $500; that’s without the purchase of your first game.

Closing a gap: This device is like no other it’s equipped to do everything from traveling a virtual world to attending a art gallery at your convenience.

High RIO potential: Selling this product in volume for its price will be no problem, due to our Executive Touch (direct marketing service) asset, this organization is stationed in infamous cities such as Miami, New York City, and Los Angeles. The laborers will provide pedestrian with discounts, which help with making more sells, beside those done in department stores, and to public entities.

Simplicity: ADVR will only have three main goals and that is traveling, art, and video gaming.

Follow a clear path to market: ADVR main marketing tactic will be using existing forms of advertisement, billboard, ads, commercials, and direct marketing.

Exploit attractive market: “Growing markets are easier to be successful in than shrinking markets. Also, some industries are much more receptive and hungry than others for innovation.”(Hawker, Christopher) As of right now the market for virtual reality systems are expanding and several companies are beginning to use virtual reality devices as a form of advertisement.

Having a clearly defined customer: In the case of ADVR there are some many potential customer it’s hard to limit the product to only one. However, if we must it would be to those 18+ who love traveling, art, video gaming and companies.

Personal limits: Hawker states “Walk before you run. Don’t stretch yourself financially so much that you’ll break the bank if the product fails. One way to cover your bases financially is to get other people to share the risk.” This will be no problem for we plan to solely depend on other’s investment to the company beside our own, the majority of the fund for the project will come from investors. (This information will not be disclosed)

Avoid “gotchas” and/or hidden challenges: ADVR will go through a series of safety testing before being released into the public. Parents will also be held accountable if something goes wrong as for the option to have installed into their device; child proof option will be disclose before and after the purchase.

ADVR has the potential of being a very profit and successful invention. For it yields all of the necessary components to do so.

Work Cited

Hawker, Christopher (2014 Feb 3). The 10 Must Have Ingredients for a Successful Invention. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/231172

Digital Media are tools that we use in order to absorb information and also Communicate with the outside world. It all started with the media revolution, the internet and that’s where medias such as the radio and even the television started to become more irrelevant in our world. Technological and digital innovations increasingly affect how we engage with media, entertainment and information. Digital Media also affect how we connect and interact with one another and as a collective, where newer generations are leading the evolution. More than anything, television has definitely lost its value. Apps such as Netflix, Apple Store, Amazon Prime have allowed viewers to watch their show of preference without having to turn on a tv or even worst wait a week for a new episode.
We can all agree that apps have become the main attraction in the digital world.
In this era of smartphones, apps have made it so much easier for us to access the platforms we like to use and also business have become more successful since they are able to target a bigger audience and at a faster rate. Consumers also benefit from the apps as the tool makes it much easier to access the products they need. Apps have taken over the interest of society and it has also reminisced the amount of people that watch tv. Because of the use of apps on smart phones, there are more people who have lost the interest in sitting infront of the tv to watch a movie or simply flipping through channels in order to find a good tv show to watch. I know I am definitely one of them as I now watch the shows that I prefer to watch on Netflix or on any free website that allows me to watch the shows without any trouble.
The next big thing in digital media is an application dedicated to mimic the use of a television. In this application we would be able to flip through channels just like on our regular television but we would be able to create our own profile just as we would on facebook and Instagram (optional), we would be able to pause whenever we want without having to choose to record the program and the app would also allow us to view more than one channel at the same time.This application would be very interesting to viewers from the age of 18-45 as it will allow communication between those who are also interested in the shows we are watching. For example: If one of you is watching Game of Thrones, there would be a section where you would be able to view profiles of those who are interested in the show and have conversations with them about it. You would also have the ability to block anyone who adds spoilers and you would also be able to make your personal page private if you’d like. You would also be able to link in your face book, snapchat, instagram and twitter to your account that way you can go on your social media while watching your show. Ask that would give you a chance to tween what had just happened on your favorite show. For example, if Olivia from the show Scandal gets to move to Vermont with Fitz and live happily ever after then you would most likely want to tweet the procurando right away. And what better way than to post it without having to clock out of the application or use another device.

Many would be interested in this application since not everyone likes to sit in front of a tv anymore. Many of us are so consumed with our phones that we forget that we own a television. One way I would be able to target my audience about this application would be through social media.Social media has become the #1 platform for business to get their product out there and it would be a good idea to create an Instagram account and facebook account solely for this app where I would be able to show consumers what it’s about and teach them how to use it.Also social media would allow me to get the feed back of the application before it launches.Another way I would be able to advertise the application is by building a website and paying google to add it as the top result when searching for anything that includes the word television or app. This t.v app stands out from all other apps such as sling because parents will be able to track down every tv show their child watches. Parents would receive a notification on their phone every time their child wants to watch a new tv show and the parent would be asked to add in a passcode in order to allow the child to watch it. If the parent doesn’t want the child to watch the show, the parent would be able to block the tv show and even the entire channel if they wish to. The parent will also be able to block the show or the channel when they are away from their child that way they are able to monitor what the. Hold watches even from work. There are a lot of kids that watch shows that they are not suppose to be watching when their parents are away and this will allow the parents to keep an eye on what they are watching at all times. Also, the application will have a feature where a photo will be taken every time you login in order to recognize who is using it. So if a child wants to try to get around the system and use the code to watch shows they are not supposed to, the application will not allow them to as if will recognize their face and block them from any use. The child would also not be able to go into the application if they are grounded and parents will be able to add in the extension of how long the child is not able to log in for.

A perk of this application is the charge. Unlike your traditional cable companies that charge about $150 a month for their services, this application would only cost $45 a month and it would include all the channels. It would also include the channels that are available in different countries as well such as a Indian channels, Dominican channels, Chinese channels and many more. Viewers would also be able to pay a minimum of $20 if they do not wish to include all of the channels. I think this would help a lot of families as not everyone likes to spend so much money a month just to watch television. It would allow viewers to save some money especially since they do not have to get themselves a tv.

One way I would be able to test if the app would be successful or not is to experiment with a group of people. I would allow about 50 individuals and about 10 families to test out the app for a few months before it launches and based on their feed back I would be able to determine if the app would be successful or not. The feed back of the audience would also allow me to make improvements on the app if it needs. I think this application would be great especially for parents who are concerned with what their child watches. There are many television shows where inappropriate content is shown and it would be great if parents got complete control of what their child watches. Also, people who like to watch more than one show will love this application as it will allow them to watch more than one show at a time. For example, if someone wants to watch a football game and a Scandal episode they will be able to watch it at the same time. Economically, this application would most benefit families who do not want amor can spend on a cable company that won’t even allow them to watch all the channels without spending more than $150 a month. This application will allow viewers to watch any channel they would like and they would also be able to watch channels from foreign countries. This would be great for those who have families outside of the country and want to keep a connection with them by watching a common show. The application would allow them to connect with them and message them about what happened on the show of their preference. This will keep everyone more connected as well since not everyone likes to watch a show on their own. This application will allow viewers to communicate with those who share an interest in the shows they watch. It would benefit the world as people would get a chance to be more connected and not just on social media. This app will allow people to be connected on a more personal level where they will be able to show more of their personalities through tv shows.

https://www.youtube.com/channel/UCt-WbOOg8S0qO0zbj412G6Q

Wynter Hailey
MCS 214
Professor Jonah Bruckner-Cohen

Throughout the age of cell phones, we came a long way. We have transitioned from using the Beeper to the Flip phone. From the Flip phone, we have entered into the World of Touchscreen. I know everyone is familiar with, or somewhat familiar with, IPhones and Galaxy’s. The truth of the matter is both of these phones are taking over the world! I mean that literally. There’s not a day that goes by when I don’t see someone holding one of them in the palm of their hand. What if there was a way where both of these phones came together and created one phone? Ladies and gentlemen, I am proudly to introduce to you the next big thing called Pii.

When I was in the twelfth grade about to graduate from high school, I wanted an IPhone 4 so badly. I just had to have one! When I opened up my present on graduation day, I just couldn’t believe my eyes: There it was, my IPhone. It’s like it was just sitting there waiting for me. When I finally took it out the box, it felt like I was holding a piece of gold. I have and always will be an IPhone user.

Let me discuss the importance of apps. According to Apple.com, “Apps created with ResearchKit are already producing medical insights and discoveries at a pace and scale never seen before. That success has inspired us to widen the scope for medical research to personal care with the introduction of CareKit— a framework for developers to build apps that let you manage your own well-being on a daily-basis”. Not only is it an app, but it is an app that can help you lead a better and healthier life. Who wouldn’t want an app that can give you beneficial information on your health? This is why I like my IPhone, because it gives your insight on your own wellbeing. Apps, along with other features, gives you access to information.

In my father’s case, he’s more of a Galaxy user. I do like the features of a Galaxy, but there’s just something about IPhones that just seems to keep me intrigued. For example, my dad likes the fact that you can download apps such as Showbox, which is something you can’t do on an IPhone. Showbox is an app where you can download movies and TV shows on and watch them. It’s just less restrictions with Galaxy’s than with IPhones. IPhones seem to target a younger crowd, whereas Galaxy’s seems to target for of an older crowd. I just wish there were a way where both IPhones and Galaxy’s to come together and create a phone with even more features. This is where Pii comes into play.

Pii is a phone that has a certain microchip in it. The microchip carries the same features as both an IPhone and Galaxy combined. It is the size of a disposable camera; it has 300 megabytes; it can range from $700-$900 (depending on the company you purchased it from); it comes in different flavors (blueberry, cherry, cream, and more).

All this talk about which one is better is driving me insane! Both IPhones and Galaxy’s are considered to be Smartphones. According to Forbes.com, “Android people are more hard-core techies: they work in more technical jobs and are more comfortable with the more open but less polished Android user experience”. In that article it also states, “IPhone people are tech enthusiasts, but more as consumers than producers: a big over-weight for digital device addiction, but none for technical jobs”. As you can see, there’s no such thing as one being better than the other. It’s just everyone uses their phone for different purposes. What do you use your phone for?

My target audience would be teenagers ranging from 14-19 years old. The secondary audience would range from 21-30 years old. The tertiary audience ranges from 30-45 years old. For the teenage group, I would use tactics such as social media platforms such as Instagram, Snapchat, and Twitter. For the secondary group, I would use LinkedIn and Facebook. Lastly, for my tertiary audience, I would keep it simpler and create ads in Magazines (such as Vibe, Essence) and Newspapers (such as Daily Post, NY Times).The reason I categorized it like this is because I did it based on what I feel everyone uses and who seems to prefer some social platforms over others.

Now, let’s take a look at the big picture: gaining interest in the public eye for my idea. I will broadcast my idea by having it advertised on billboards and on commercials. I will have it set up in a way where my invention captures the idea for people all across the globe to see it. It’ll travel from New York to other state and then it’ll go all around the country. Both IPhones and Galaxy’s stick to their name and I see why they fall under the same spectrum as Smartphones. “By 2017, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world” (statista.com). With Pii coming into play, the statistics of those numbers are going to increase.

The main billboard will be located on Times Square- 42nd Street. The point being is because it’s a local area and it can attract tourist. I want the billboard to have bright red, green, and white lights (because Christmas is right around the corner). I want it to have a picture of Beyoncé holding up the Pii phone and advertising it.

I also want a commercial. Beyoncé is going to be the actress modeling and broadcasting the phone. I have an image in my head of her sitting on a couch smiling while she has the Pii phone in her hand. Then, the camera will be adjusted in a way where the audience gets a glance of the phone and all of the apps and features it has to offer. I want the Pharrell song Happy to be playing in the background. Then I want only the instrumentals to be playing while Beyoncé glares into the camera and says, “Everyone loves Pii”.

My project is not a project— it’s a life changing creation. I just wished I thought of this a long time ago. This creation differentiates over others because mines is original. Other creators are so set and fixated on making a “better” phone, whereas I’m focused on giving customers a unique phone. My idea is an innovation in technology. Instead of it being considered a Smartphone, it’ll be considered a Genius phone. This Genius phone will make you feel unstoppable!

My sister is both team Galaxy and IPhone. When I asked her which does she prefer, I was almost positive that she was going to say that she was team IPhone, being that she owns one. She told me that it was hard to decide because each of them offers something different. She said that she likes IPhones because it’s more attractive, it’s weightless, it has Siri, and the emoji’s look better. However, she says she likes Galaxy’s because it has better security (for example, it’s not easily jailbroken), they take better pictures than IPhones, and they have better battery life.

I took everything my sister said into consideration and I responded by saying, “What if there was a way in which both the IPhone and Galaxy came together to make an even greater phone”? She looked at me shocked and said, “That’s not at all possible. How on Earth can you make a phone that has the same features as both an IPhone and a Galaxy? That’s unrealistic Wynter”. I looked at her and said, “Where there’s a will, there’s a way”.

Now, I would like to discuss some of the perks of having a Pii phone. First things first, you get the best of both worlds, which means you’ll have both a Galaxy and an IPhone; it’s water resistant; it has a superb battery life; it’s app friendly, meaning you can download as many apps as you want; it is provided by every phone company (from Verizon to MetroPCS); anti-crack resistant and there’s so much more. Keep in mind, this is just some of the perks. There’s a lot more than the ones I’ve mentioned.

I cannot stretch enough that my Pii idea will be a successful invention. As we all know, some phones have better or more special features than others do. The Pii phone will knock other carriers out of the market, including Galaxy’s and IPhones. When my invention comes into play, I would start off with exclusive offers. For example, I would have a special deal around Christmas time. It’ll be get half off of a Pii and headphones and get a phone case for free. Of course I’d have a catchy quote though. It’s going to go like this: Get half off the whole Pii, half off the filling (headphones), and get the crust for free (phone case).

Pii will definitely be the next big thing. A business proposal has already been drafted outlining my marketing strategy. This invention will come into play by the year of 2018. Just be patient and see. Be on the lookout for your piece of Pii!