Digital Media are tools that we use in order to absorb information and also Communicate with the outside world. It all started with the media revolution, the internet and that’s where medias such as the radio and even the television started to become more irrelevant in our world. Technological and digital innovations increasingly affect how we engage with media, entertainment and information. Digital Media also affect how we connect and interact with one another and as a collective, where newer generations are leading the evolution. More than anything, television has definitely lost its value. Apps such as Netflix, Apple Store, Amazon Prime have allowed viewers to watch their show of preference without having to turn on a tv or even worst wait a week for a new episode.
We can all agree that apps have become the main attraction in the digital world.
In this era of smartphones, apps have made it so much easier for us to access the platforms we like to use and also business have become more successful since they are able to target a bigger audience and at a faster rate. Consumers also benefit from the apps as the tool makes it much easier to access the products they need. Apps have taken over the interest of society and it has also reminisced the amount of people that watch tv. Because of the use of apps on smart phones, there are more people who have lost the interest in sitting infront of the tv to watch a movie or simply flipping through channels in order to find a good tv show to watch. I know I am definitely one of them as I now watch the shows that I prefer to watch on Netflix or on any free website that allows me to watch the shows without any trouble.
The next big thing in digital media is an application dedicated to mimic the use of a television. In this application we would be able to flip through channels just like on our regular television but we would be able to create our own profile just as we would on facebook and Instagram (optional), we would be able to pause whenever we want without having to choose to record the program and the app would also allow us to view more than one channel at the same time.This application would be very interesting to viewers from the age of 18-45 as it will allow communication between those who are also interested in the shows we are watching. For example: If one of you is watching Game of Thrones, there would be a section where you would be able to view profiles of those who are interested in the show and have conversations with them about it. You would also have the ability to block anyone who adds spoilers and you would also be able to make your personal page private if you’d like. You would also be able to link in your face book, snapchat, instagram and twitter to your account that way you can go on your social media while watching your show. Ask that would give you a chance to tween what had just happened on your favorite show. For example, if Olivia from the show Scandal gets to move to Vermont with Fitz and live happily ever after then you would most likely want to tweet the procurando right away. And what better way than to post it without having to clock out of the application or use another device.
Many would be interested in this application since not everyone likes to sit in front of a tv anymore. Many of us are so consumed with our phones that we forget that we own a television. One way I would be able to target my audience about this application would be through social media.Social media has become the #1 platform for business to get their product out there and it would be a good idea to create an Instagram account and facebook account solely for this app where I would be able to show consumers what it’s about and teach them how to use it.Also social media would allow me to get the feed back of the application before it launches.Another way I would be able to advertise the application is by building a website and paying google to add it as the top result when searching for anything that includes the word television or app. This t.v app stands out from all other apps such as sling because parents will be able to track down every tv show their child watches. Parents would receive a notification on their phone every time their child wants to watch a new tv show and the parent would be asked to add in a passcode in order to allow the child to watch it. If the parent doesn’t want the child to watch the show, the parent would be able to block the tv show and even the entire channel if they wish to. The parent will also be able to block the show or the channel when they are away from their child that way they are able to monitor what the. Hold watches even from work. There are a lot of kids that watch shows that they are not suppose to be watching when their parents are away and this will allow the parents to keep an eye on what they are watching at all times. Also, the application will have a feature where a photo will be taken every time you login in order to recognize who is using it. So if a child wants to try to get around the system and use the code to watch shows they are not supposed to, the application will not allow them to as if will recognize their face and block them from any use. The child would also not be able to go into the application if they are grounded and parents will be able to add in the extension of how long the child is not able to log in for.
A perk of this application is the charge. Unlike your traditional cable companies that charge about $150 a month for their services, this application would only cost $45 a month and it would include all the channels. It would also include the channels that are available in different countries as well such as a Indian channels, Dominican channels, Chinese channels and many more. Viewers would also be able to pay a minimum of $20 if they do not wish to include all of the channels. I think this would help a lot of families as not everyone likes to spend so much money a month just to watch television. It would allow viewers to save some money especially since they do not have to get themselves a tv.
One way I would be able to test if the app would be successful or not is to experiment with a group of people. I would allow about 50 individuals and about 10 families to test out the app for a few months before it launches and based on their feed back I would be able to determine if the app would be successful or not. The feed back of the audience would also allow me to make improvements on the app if it needs. I think this application would be great especially for parents who are concerned with what their child watches. There are many television shows where inappropriate content is shown and it would be great if parents got complete control of what their child watches. Also, people who like to watch more than one show will love this application as it will allow them to watch more than one show at a time. For example, if someone wants to watch a football game and a Scandal episode they will be able to watch it at the same time. Economically, this application would most benefit families who do not want amor can spend on a cable company that won’t even allow them to watch all the channels without spending more than $150 a month. This application will allow viewers to watch any channel they would like and they would also be able to watch channels from foreign countries. This would be great for those who have families outside of the country and want to keep a connection with them by watching a common show. The application would allow them to connect with them and message them about what happened on the show of their preference. This will keep everyone more connected as well since not everyone likes to watch a show on their own. This application will allow viewers to communicate with those who share an interest in the shows they watch. It would benefit the world as people would get a chance to be more connected and not just on social media. This app will allow people to be connected on a more personal level where they will be able to show more of their personalities through tv shows.
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