How does marketing shift in the digital world?

According to the article titled “5 Key Viral Marketing Tactics Proven to Work”, viral marketing is the rapid sharing of an idea, a portion of this idea contains a marketing message about buying a product or service. That same article also points out 5 viral marketing tactics that work such as Think outside of traditional marketing, bring your marketing into the real world, take your products to extremes, reward your customers with your product, and team up with unlikely partners. The shift into digital marketing isn’t always easy because it goes beyond just selling the good or service, but also thinking about your target audience and how they’ll be approached. In the article “Viral Marketing for the Real World”, it is possible for companies to benefit from the insights of viral marketing while avoiding its most serious pitfalls through big-seed marketing. Through big-seed marketing, viral-marketing tools are combined with old-fashioned mass media in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing. Big seed marketing is straightforward to implement and can reliably improve advertising yields at low cost.