PR & Marketing

Let me begin with the word readjustment, it’s something I truly believe everyone around the world with careers within the communications field as well as many others work by. Mainly because the media has definitely taken over and if branding and marketing companies want to make a statement that catches the public eye, then they had to readjust their approach within the 21st century. A lot, if not most things are now digitized because us Americans are always on or even around an electronic device. Harvard Business Review stated in their article Viral Marketing for the real World, “Pick some small number of people to seed your idea, product, or message; get it to go viral; and then watch while it spreads effortlessly to reach millions.”. I thought this statement was a very powerful statement, reason being I don’t think it was stated for a specific group of individuals such as people who does marketing as their chosen career but it also speaks for ordinary individuals but in a way that promotes “free” marketing or branding. Perfect example, anyone of us can have a huge following on a social network like Instagram, Twitter and or even Facebook and again just like any other individual we can introduce an talent/idea that we might have to our followers but with no intentions for it to blow up. Then we notice a few weeks later people want you to continue to show your talent/idea, so of course you’d have to readjust yourself and kind of take yourself out of the ordinary people pool and start thinking with a marketing and branding brain to see how far you can actually go with your talent/idea. Keeping in mind what strategies are you going to do to catch more followers attention, what are you going to maintain within your talent/idea where its unique for only you, like something your followers come to see you do only, how will you begin branding yourself? Overall, how far are you willing to go to push your product (you) with the use of media?