Anissa Mayhew
MCS Blog
When it comes to marketing the digital world has change the game. Old media would use commercials, and ads in the newspaper. With the convenience of technology marketing has gotten a lot easier. According to article one, More than 60% of agencies have increased their digital marketing budgets. Social media is so popular now and this becomes another platform that agencies and company’s use to market products and people.” Businesses in Britain are increasingly devoting resources to social media”. Going viral is a great marketing strategy. As stated in article two, “The standard viral-marketing model is based on an analogy with the spread of infectious disease. It assumes that one starts with a seed of individuals who spread a message by infecting their friends. Word of mouth is one of the best advertising. Social media is a free platform and viral is a straight forward is direct marketing. In order to go viral article three gives us five ways to attempt viral, “Think outside of traditional marketing, Bring your marketing to the real world, take your product to the extremes, Reward your customer with your product, team up with the unlikely partners. I agree with these tactics especially with rewarding customers with the product. People love to feel like their getting a deal, or getting something for free even if they have to spend a little before they get it. Digital media reaches the masses quickly and gets to interact with the public. It would be smart to use digital marketing in any PR and marketing plan.
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