Blog #7

Making a one hit wonder or receiving an opportunity for some kind of fame is a dream many people hope to attain. Viral content give people the opportunity to be remembered for an extended amount of time and also pays well with the right publicity and social media platform. The problem with going viral is that it is an extremely low percentage, difficult, and hard thing for people to catch onto. Going viral is a hit or miss when in the society we are in today. Life interests is constantly changing and cultural interests are molding with other cultural interests. It is amazing how often societal interests shifts. In this day and age, with all the technological advancements, it has changed the game of life tremendously. Many things have changed over time, including viral marketing. We an take away from the article that viral marketing means a persons idea that is rapidly shared in a short amount of time in which strikes interest in a consumer in where that person can invest in the product. In another one of the articles, it is said that people need to understand the difference between direct marketing, advertising, and public relations. This greatly affects the approach a person has when in sales. What this article is trying to get across is that they want to educate a potential public relation career endeavor and make sure they know why public relations is an important quality and strategy to keep in mind. I really liked how the article provided an analogy in which a person can understand the approach and situation a person would be involved in, in order to be identified specifically. Direct marketing would involve you saying a direct statement of what your product is and would assume the statement speaks for itself. Advertising approach would have another person say a direct statement of why your product is what it is. Public relations strategy would involve a down to the science process in where the public relator to the client would go through all the little steps in where it would make the client feel special. It is almost like selling without telling the client to buy the product. This is the public relations way of approaching potential clients.