The music Industry has changed drastically over the years with digital media. Years ago music was stored on CD’s that you would only find at a electronic store, then music transitioned over to mp3 players; that allowed customers to purchase music electronically and download the content onto their devices. Which change the way customers travelled, exercise and relax in their own personal space. It provided portability and made music available on the go with out being stuck behind computer or steering wheel. Also the music industry was very unfair with several laws and procedures which made it very difficult for singers and song writers, to make any decisions pertaining to their work, and its worth. Presently streaming music is the new “thing” when it comes to digital media and music. From any smart phone are applications such as Spotify, Apple Music and Tidal that allows consumer to subscribe monthly to an application with full access to millions of songs. Streaming allows a person to have unlimited storage when it comes to saving songs, it is accessible anywhere that allows the customers to connect to Wi-Fi or 4G LTE network, its more affordable starting from $5 to $10 a month with unlimited access to almost every song ever made vs buying albums which can $15 each. The one disadvantage to streaming is you never own the music, however one can still pay and download selected song from it’s playlist.
With these new streaming services artist are pushing the envelope to change the way they make their work available to the consumers. They are demanding a new way of Licensing rules, Song-writers and singers don’t have much say on how they get paid from these streaming servicing companies. Which led to the recent business deal that the famous rapper Jay Z bought Tidal, a streaming company and partnering up with several top artist currently with hopes to shift the industry.
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