How has the Music industry changed with digital media? What is the content delivery system like?
tthe music industry has changed with digital media in many ways and in no way at all. I’ll explain. Back in the day, music labels would give artists small advances in comparison to today but would sign them for years and also make em sign a 2+ album deal. Now, music labels will sign an artist, with a large advance, and put all their resources into one song if you’re lucky, one album. What digital media has done is allowed for consumers to pay 12 dollars a month to stream unlimited amounts of music instead of paying 9 dollars just for one album. Essentially, music streaming sites have become the modern day record labels, taking a piece of what that artist makes, paying them by how many streams instead of how many albums they sell. And you don’t need to be signed to a label to do so. Music streaming sites have realized that 1. People aren’t buying albums the way they used to because, quite frankly they don’t need to. And 2. They found a way to make money off of those consumers who aren’t going out there and buying albums. In the article written in the Chicago tribune it explains how songwriters aren’t making any money off of music streaming sites. “Avicii and Aloe Blacc’s hit song “Wake Me Up” had more than 168 million streams on Pandora since its release in 2013, its three songwriters were paid only $12,359.” And this is why I say it has changed but not changed at all really. The way the music is delivered has hanged but the unfairness to artists behind the scenes and the money being stolen from them is something that isn’t New in the music industry and the majority of the time the artist ends up losing a lot of it being their fault for agreeing and sometimes these artists are completely clueless as to what is going on.
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