What’s the next big thing in Digital Media?? The ADVR. The ADVR will take you far. ADVR stands for the Anissa&Danaysia Virtual Reality (device).
VR- VIRUTIAL REALITY / MARKETING
Have you ever wondered about a VR experience that you can feel and smell what happening around you? Imagine being able to experience or tryout almost everything before you buy it. The ADVR Virtual reality device takes VR a step further. The ADVR allows you to dare to go there. Going to a tropical dessert or mount Rushmore is a download away!
Well what is ADVR?
The ADVR is a digital service. ADVR gives people an alternative VR system that will give them a much better VR experience .The ADVR allows one to explore specific locations and or traveling destinations before experiencing it in reality. This device or is a portable and compact. The ADVR device would be ideal for companies to market their products. VR is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. The ADVR would be ideal for people that have disabilities, or lack of funds, that they could have a virtual reality experience of place they may not be able to go. People like convenience, and how convenient would it be to go to France from you living room? Very! And that’s pretty cool and would generate a lot of traction.
Unlike our top competitor Sony, our VR kit will take you a step further and allow the person to smell and touch their surroundings the virtual reality device will come with as full kit or each piece sold separately the goggles with the headset, the gloves and a noise piece. ADVR kit is $700.00, for the headset – $400.00 for the gloves – $150.00, and $150 for the nosepiece. ADVR will be ideal for airports allowing customers to travel to places, and in a way encourage them to go have the real life experience because they loved the VR of that place. This device would help customers decide where they potentially want to go next. Our target audience will be travelers ages 23-40. This is where were target Airports such as Delta and JetBlue to use VR to sell flights. Our target Market will be gamers ages 16 -40. Our secondary market will be people with physical disabilities ages 13-50. I feel like our product will do best in these markets. I would expect travelers to appreciate being able to see countries first hand in hopes of traveling there in real life. Games need a better VR device so that the game gives them the realist interaction possible, with the added pieces the game will feel more like reality. People with physical disabilities would be able to experience things they may be physically challenging for them.
VR allows people to test something out or experience something by placing you right there in the now. Sending the device to celebrities for example as Kylie Jenner and Nicki M. will create a lot of media buzz on our product, the type of attention that we need to get her audience interested in ADVR kit. Celebrities allow us to reach all of there followers and gets them asking questions and gaining interest in the ADVR.
ADVR could optionally be used in business and companies from Harley Davidson to theme parks such as great adventures. ADVR could even possibly be used to help people get over there their fears, and being used in therapy sessions by professionals. Artist could use ADVR to inspire them to create a VR showcase. Would my product be successful? Yes, but to insure the success of my product I would give I a trial test run with some major companies such as Delta, JetBlue, GameStop’s, and the wounded warrior project, and theme parks. I would allow them to incorporate the ADVR with their marketing strategies. I would organize POP-UP shops that would allow potential customer to test out the ADVR and place orders for their device. These POP up shops will be announced on the social media accounts for the ADVR. POP-UP shops will be used to test success and a way to gain Interest in my product. I would take pictures of the public using my device at the pop-up shops and feature it on my interactive website for the ADVR. At the Pop-up shops people will be allowed to test the ADVR ask questions, and place orders exclusively before they become available online and in stores. Also we will use social media outlets such as: Facebook, Instagram, Snap chat, Twitter and YouTube. On our YouTube page it will show how people use the device, people giving their honest option on the device. On Instagram will post pictures of people and celebrities using the ADVR. If you placed an order for the ADVR and tag us in your picture it could possibly be featured on our interactive website, on Instagram and Facebook. Snap chat would be used to show how ADVR is becoming the next big thing; show the people business meetings and being transparent about the progress of ADVR. Twitter will use also to announced release dates, Pop-up shop dates, and hash tags to create interest in the ADVR. A few hash tags are #ADVR, #DARE2GOTHERE, #FEELSOREAL #THEREALDEAL to name a few. Placing AD’s on virtual online gaming sites, and on Instagram and Facebook. Facebook would be use to create viral videos and challenges to get people talking about our product. On Facebook I would play the fear of Americans by saying that this VR experience would help you practice for a zombie apocalypse with the zombie warfare game that I would have created. This would create a buzz that would make ADVR a trending topic on Facebook. I would create funny memes on Facebook and twitter about the ADVR to get people reacting to my product. I would use funny memes because they make people laugh and start talking about the product. Memes spark interest and conversation surrounding your product and would be great to create attention because their most likely to go viral. The main way to get and keep people interested in your product is create content about your product. ADVR would get involved with what trending to stay relevant in the media. Sending our device to celebrities, so that we gain the interest of their audience, basically using their platform to market our product. We would also Create an interactive website for our product where our followers could interact with one another and ask questions or concerns about the ADVR. A website is the best medium to communicate with users from all over the world. It is therefore essential, it should be designed in such a way that users should be attracted and be engaged on the site. On the website there will be contest, raffles, and free giveaways for our followers. Just by following us on Facebook, SnapChat, Twitter, and Instagram you can enter to win an ADVR. The first 500 to follow us will be followed back. The website will consists for slideshows and pictures of people and celebrities using the ADVR. When you come to the homepage of the ADVR, there will be music playing and attractive colors. The website will be very welcoming and inviting. There will be a home page and other pages to target or target demographic. We will advertise the ADVR on billboards, advertising in the major cites such as New York, Philadelphia, and Chicago. Commercials would be a good way to generate traction about ADVR also. I would email daytime talks shows such as Ellen degenerate, and Wendy Williams to make an appearance on the show to talk about my product and offer the audience a discounted price that day for the ADVR. There will be two faces for ADVR it would be Medea and Lewis Hamilton from formula one racing. Tyler Perry as Medea is a comedian and would be great with creating buzz about the ADVR. Lewis Hamilton would good for the ADVR because he had millions of followers and there could be software for formula one racing. This software will but the gamer right on the racing tack, smelling the tires burning and feeling the trembling of the wheel while their driving? Tyler Perry is a comedian; his character is Medea is an older woman so this would target another demographic (older people ages 50-75). Medea will send a message to older people that VR is a hobby that would excite them. Collaboration is key in this product launch. Collaboration allows for diversity with in your market making your market stronger. Teaming up with game designers and programmers to come up with software to target my target audiences. The software is what will get people wanting to buy the device. In terms of profit maximization synergy would be our best because this device would need software. Don’t you think the ADVR will be the next best thing?
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