Marketing in Digital Media

With digital media as big as ever, marketing for companies has been more focused online. Instead of just using print ads and tv commercials, companies have taken to creating media outlets that give people the chance to connect with them in a different, more upfront way. The first article touched on shareable content. I agree that digital/viral marketing doesn’t work for a company unless they keep producing content that makes people want to show their friends or click on a provided link. There are links and clickable ads everywhere that give people the opportunity to be drawn into checking out a product. Many companies also offer newsletters via email to keep their frequent online visitors informed and interested. There are many instances when a company will offer an exclusive online deal if people click on a link, or they’ll display posters telling people to go online and download their app. As article 3 mentioned, companies use pop culture and social media to stay relevant and in th minds of consumers. They hop on the bandwagon of whatever is trending to keep people interested, but one wrong move and people will boycott the company until they apologize on one of their social media accounts. Today, everything is links and mobile apps that people click or download because they want to see how they benefit. Companies have even started offering free product if people complete something on a digital platform that was specifically designed for that company. Overall, companies have to try much harder to be interesting while also not making any mistakes that can be called out and shared with millions more people than it would usually reach.