Digital marketing and public relations

YAHIAOUI Youssef (International Student – France)

November 1, 2016

How does marketing shift in the digital world?

First of all there is a difference between digital marketing and marketing. Basically Digital marketing is a part of the marketing world. Companies must use marketing in the digital world, but they have to be smart and know exactly what their targets are.

Digital marketing is a good way to communicate through different support like videos, image with beautiful colours, song, etc. but you have to use it well and the content is very important. That’s basically what we can read in the article of Gerald Heneghan “Why the future of digital marketing is PR”.

The thing is that some people don’t really know how to use it and are not enough patients. Therefore, if you don’t develop a good marketing plan and you don’t spend time in the creation of your content you will not achieve your objectives and reach the customers.

Also, according to the article “5 key viral marketing tactics proven to work” we can see that a company must join their strengths with unlikely partners in order to create a buzz for both companies.

Marketing has evolved in the digital world and it is definitely now a part of it. Companies use it very often, but as we have seen above, there is some “principles” that a company must respect in order to succeed in their projects.

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