Marketing has shifted in many ways for years. The most recent shift is digital marketing. Digital marketing can range from social media to videos and songs. Although many of these may attempt at expanding their business, and/or product, some may fail and some may rise. Digital marketing doesn’t happen over night. To actually get a product to sell takes time, patience, and hard work. Digital marketing isn’t just about what your selling; it’s about how your selling it. How will you be drawing in consumers? Anyone can just throw one of their songs on Facebook, but then what happens if it doesn’t go viral? You send it to your friend; your friend forwards it to their friend; that friend forwards it to their friend and so forth and so on. What happens after that? Let me answer that for you: NOTHING happens! In order to get your product out their, or known, you have to come up with a strategy or some sort of marketing plan. According to an article titled “Why the Future of Digital Marketing is PR” by Gerald Heneghan, “Content creation is one of the key struggles for businesses branching out into the world of digital”.
A business doesn’t just exceed over night. According to “Viral Marketing for the Real World” by Duncan Watts and Jonah Peretti,
“Pick some small number of people to seed your idea, product or message; get it to go viral”. You have to start off at the bottom in order to make it to the top. For example, you can place the product your selling on a billboard or on a TV ad. This is just a starting point for your product to be broadcast and out in the open. The next step is for you, as the seller, to make sure that you product is delivered to the public.
Lastly, we have all got to learn to work together positively and collectively. “Working with people outside of your usual industry can help you create a buzz for both of your companies” (“5 Key Viral Marketing Tactics Proven to Work). Ever heard of that saying, I know somebody who knows somebody? In the marketing field, this quote should be used a lot in order for a product to be sold. Now,go out there and get to work!
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