Marketing in the Digital World

Marketing has shift drastically in the digital world. There is no reason to think that we do not live in a digital world and both young children and adults are using the digital platforms for pleasure and also to get their work and ideas oit there. A lot of the marketing strategies that are used by companies or even entrepreneurs have a connection with the digital world. The article talks about the platform of Twitter where companies use it to promote their events and indistry vonferences. Twitter is also used write interesting sayings to grab the attention of a lot of viewers. One example of someone using twitter as its main platform is the guy behing the Dear White People twitter page where je writes comments that African Americans would like to say to white people but in a veey humored manor. This grabbed the attention of many people especially African Americans and it became such a successful creation that Dear White People is actually a series on Netflix. Twitter is not the only platform companies are putting focus on. Brands are using location data to get to the consumer at a faster rate. Mastercard is using this comcept in order to foster inovation. That way they are able to see and listen to whatever it is being said about the company on real time. Using digital platforms on real time is what marketers are focusing more on lately because it opens a gateway to see the process of when the product goes to the consumer, the reaction of the consumer when receiving the product and ultimately get the feed back of the sale from the consumer.