How does marketing shift in digital media?
Digital media has experienced a shifted within its forms of marketing. Public relations consultants association found that 72% of PR agencies were offering SEO services in 2013. Which was followed by 60% increase in agencies budgets towards digital marketing. These reservations were used to employ PR’s. PR’s take on the job of finding candidates to conduct SEO services. The SEO service providers utilize the practice of search engine optimization to modify and improve the results listed. When user enters an agenda into search engine panels, the result listed in the drop down options are what they provide in a strategic way. Some companies have paid to be linked to certain browsers and/ or search engines results.
For example, have you noticed certain browsers direct you to specific search engines, the majority of them redirects you to google because they are able to pay for the coverage.
Needless to say, public relations are more focused on the relationship the corporate world has with its users. However, there’s another form of marketing; viral marketing.
Viral marketing begins with a user to an ad then a user to user relationship. Advertising firms forms lists of potential consumers that are most likely to click on ads. With this action they then produce the ads. In Viral Marketing for the Real World by Duncan Watts and Jonah Peretti, ” Pick some small number of people to seed your idea, product, or message; get it to go viral; and then watch while it spreads effortlessly to reach millions…The standard viral-marketing model is based on an analogy with the spread of infectious disease. It assumes that one starts with a seed of individuals who spread a message by infecting their friends, where the expected number of new infectious people generated by each existing one is called the “reproduction rate,”. This form of marketing reminded me of how Facebook provide the virtual games where your able to connect with your Facebook friends, through invitation to varies online games. Once they reach a certain stage in the game they may decide to send invitation to their friend in an exchange for coins or help; incentives.
I’m not completely sure on what you mean when you ask, how does marketing shift in digital media? From the information I’ve just obtain for the 3 article, digital media shift from PR’s and SEO services to companies and user. Both PR’s, SEO, companies, and users techniques works together to bring in the biggest bucks; through expansion and consistency.
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