How does marketing shift in the digital world?

Marketing made a complete shift when the digital world became a major player in this world’s economy. We went from print media and print advertisements to digital media and digital marketing. By digital marketing I mean any marketing through a digital medium. We now have advertisements in games like “words with friends” and even on our social media timelines like on Instagram and Snapchat. It is much easier to market your product and even yourself through social media because they over different packages that will promote your post to a certain amount of people if you are trying to reach a broader audience other than your own followers. In the article “Why the Future of Digital Marketing Is Pure PR” Gerald states “Live-tweeting and sharing goings-on from relevant networking events, industry conferences, and speaking opportunities should be your bread and butter approach to raising your profile within your community, as well as helping you look like you’ve got your finger on the pulse of your sector.” I agree that social media is a big part of marketing and is the worlds first go to when in need to find out more about a product. This is all is if you are doing it the correct way, many people may know about your product or you but are hey really buying it. Social media is almost word of mouth, if people like it they will write reviews and share with their friends and even tag your business which will lead people to your page and or website.