The world runs off of social media, LITERALLY! “Social Media has become not only a key part of the modern lifestyle, but a useful marketing channel for business of all sizes”‘ according to Tommy Landry in, “How Social Media Has Changed Us: Good and The Bad”. News stations, celebrities, mega-corporations, start-up companies alike as well as everyday people use social media as a way to communicate, and stay posted to whats going on. Many individuals claim that they can’t live without opening up their Twitter to post their daily tweets, others can’t go an hour without uploading a new snap, on Snapchat, it’s just how today’s society functions. As per major corporations and Industries, social media is used an an outlet to generate even greater revenue by allowing it’s consumers while they are on their Facebook accounts, and Instragram accounts to shop through ads presented. Companies are now able to customize shopping to curtail and appeal to specific consumers as well. For example, one day I went on Macy’s web page and added some shoes and jackets to my shopping cart, literally the next day or so I went on my Facebook account and in my news feed were those same shoes I was looking to purchase, with a direct link advertising that they were on sale. AT first I thought how creepy is that, how did thy know, and tun I thought how genius of them to create such a dynamic shopping experience. I know, I know, many beg to differ, that the new world of technology can be evasive and flat out too much, but we are living in a day and age where people crave the “new”.
Social Media websites such as Instagram, and Snapchat aside from promoting brands, and corporations allow people to create a new identity through usage of filters, and such like. Mark Zuckerberg is totally against people having two identities as quoted in Grosser’s writing, “having two identities for yourself is an example of a lack of integrity”, (Kirkpatrick,2010,pg 199). This is exactly why on Facebook, you are limited in creativity for example, on Facebook it asks you questions such as what your occupation is, and where you are from. I know for me I don’t want the world to know exactly everything about my personal info so I wanted to be creative and put that I live in the city of Make Believe, or Happy Island to disguise that and Facebook would allow me to post it because they want only places posted that actually exist. I felt so limited in my own personal creativity and that is why I tend to go on Instagram more than Facebook because I feel less restricted there.
To conclude, social media has effected us in more positive ways than I would say negative. It has helped mega corporations, and start-up to spread the word about new products, it has given a voice and allowed everyday people such as ourselves to create an image for ourselves and voice our own opinion. Social Media helps us to stay connected, and up-to-date with current events both near and far making us feel a part of something bigger on a whole.
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