Digital Marketing and Public Relations

Marketing has shifted a lot ever since digital media has become this huge thing in our lives. It’s much easier to market something because of the tools we have with digital media and social media. You see a lot of businesses being started from the ground level like Instagram and snapchat. These businesses are being made without a major outlet behind it and are some of the most popular media sites that we use today. In the second article it speaks about this as it says that the model starts with a seed and it grows over time due to one person telling another. The way to get people excited about anything is to have people get the word around. A lot of businesses are being created with the use of the internet and social media. Most of these companies are billion dollar companies. I think that now and in the future many more businesses will be created this same way and it will continue to be successful. The way to market anything is a lot easier and more helpful. Even older companies like WWF are using the digital media to their advantage. They started a network streaming site that has everything you need to watch about wrestling. This is kind of like how netflix is set up. I’m pretty sure the WWE has benefited from the switch to digital media.