Is TV all about apps? – Case Study Apple TV

Television has evolved from the its late appearance in the everyday person’s life of the late 1950s. Keeping up with technological advancements of today, every major manufacturer now offers “smart TV’s” that can access the Internet directly and a host of streaming devices, such as Roku, Amazon Fire and Apple TV just to name a few, transform any set into what’s effectively a very large tablet computer. I believe TV will become all about the apps and people will continue cancelling cable subscriptions. Since the launch of Apple TV in 2006, companies have introduced a string of over-the-top (OTT) streaming Internet video devices and will continue to do so. According to Gary Myer’s article The Future of TV Isn’t Apps. We Need All Our Channels in One Place, none of these new OTT devices and services are comprehensive, because right now they are all add-on services to existing pay-TV services. I feel eventually nobody will pay for cable subscriptions, but rather subscriptions through their OTT devices at rates about ¼ of cable providers. This is the internet age, where most people stream their entertainment directly through their televisions or OTT devices. As long as a person has an internet connection and a subscription of some sort to what they want why would we need cable. I personally have Netflix and Hulu and recently ended my cable subscription because I rarely found time to be in front of the television and more than often use my laptop for such entertainment.