Is TV all about Apps?

Most people watch television through a cable provider. There are plenty of providers; we have Verizon, DIRECTV, Optimum and dish to name a few. They provide News channels, Sports channels, entertainment channels ad many more. In the article “The Future of TV is here. Can Cable Survive?” Greg Satell is correct when he says, “As for the TV appliance itself, it is also being transformed. Every major manufacturer now offers “smart TV’s” that can access the Internet directly and a host of streaming devices, such as Roku, Amazon Fire and Apple TV just to name a few, transform any set into what’s effectively a very large tablet computer. “ I believe that in the future TV will be all about apps through the companies that provide the cable. I agree with Gary Myer in the article “The Future of TV Isn’t Apps. We Need All Our Channels in One Place” when he says, “There is no continuity or common functionality among and between these apps. As the name “app” indicates, they are each stand-alone applications that have their own functionality–like opening Word or Excel on a computer.” But I do believe that is going to change when it comes from the cable providers themselves and not just a “Smart TV” special. With the technology we are able to have in today’s society I don’t believe it’s unimaginable. Some people are not able to afford the prices of cable and choose to use these Apps to receive their TV fix for a decent price. Cable companies are losing out because they do not offer cheaper plans for premium channels like HBO and STARZ. These channels offer Apps where you can either enter your cable provider if you have those channels through them or pay monthly to watch. I believe if cable providers offered an option to access those apps through the cable system without having to use your actual TV and exiting the cable I believe they would make a lot of money before the world turns away from cable because it is cheaper to just use your tablet and buy apps that offer you the same shows.