Nov 08

Open Source

Danaysia Brown

How is open source media changing the ways people approach content?

 

Open source media is changing the way people approach content available through socio-technology. The majority of what is produced in today’s media come from a common based peer production with their own virtuous belief system. With this now being a factor of existence open source media, will be viewed from the producers perspective and the implemented into viewers character.  This was better stated in the first line of the conclusion of “Commons-based Peer Production and Virtue”, “We have argued that participation in commons-based peer production fosters important moral and political virtues…here we have contributed additional reason to think that peer production is normatively attractive. For those who hold one of a broad range of conceptions of virtue, peer production can be said to provide a social context in which to act out, and a set of social practices through which to inculcate and develop, some quite basic human, social and political virtues.” The way content is approached on open source media depends on how the medium conveys their message of virtue; through open source media one can build good character as well as help other to form one.

However, since open source media allows the public to peer produce the content accessible; these kinds of wikis give trolls the advantage and satisfaction of forging information to sway the public’s understanding of a topic. Open source media has developed, some quite basic human, social and political virtues by and through public which is very inexpensive. This allow people to inspire one another and circulate their beliefs and virtues, inexpensively, sufficiency, and by mass numbers.

Nov 08

Open Source Media Approach

Open source media is changing journalism; open source allows anyone to edit the information online. “Commons-based peer production offer not only a remarkable medium of production for various kind as of information goods but serve as a context for positive character formation”. Social media does a good job with this, allowing people to inspire one another through the content and  collectively approach way they receive the content as well. According to article number one common-based peer production promotes moral and political virtues. The article describes a new model of socioeconomic production in which large numbers of people work cooperatively (usually over the Internet). Social media and other platforms were people come together allow people to approach the content. People are influenced by the content each other shares and collectively decides how they feel about it. In line with article two open source software was simply technically excellent. I agree with the idea of open source media. People will look at the content in a preferred lens because the content being posted is coming from other people with no corporate interested involved.

 

 

Nov 08

Open Source

How is open source changing the way people approach content?

Open Source gives free access of the original source code which allows others to redistribute or make modifications. A few reasons why individuals are more open towards it, is because open source is inexpensive, it’s all about quality and real-time improvements, the vendors have all control and are able to stay within their budget; with a great amount of open source community members, errors and modifications can be made instantly. According to the article  “Common-based Peer Production and Virtue” by Yochai Benkler and Helen Nissenbaum also states that “The phenomenon of large and medium scale collaborations among individuals, organized without or managerial hierarchies, is emerging everywhere in the information and cultural production system”; which indicates to me from my understanding that more and more individuals enjoy working in a decentralized environment rather than centralized where one holds all control. Current and future working men and women prefer the freedom of open source, where there is no big boss making decisions and monitoring your every step.

Nov 08

Open source

Open-source software is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose. Open-source software may be developed in a collaborative public manner. The Open Source Definition simply allows redistribution under the same terms, but does not require it. According to “The Political Economy of Open Source Software “by Steven Weber, some licenses that fall under the Open Source Definition (for example, Netscape’s Mozilla Public License or MPL) entitle a programmer to modify the software and release the modified version under new terms, that include making it proprietary. The benefits to Open Source are that has high reliability, low cost, and better features. According to “Commons-based Peer Production and Virtue” by Yochai Benkler and Helen Nissenbaum, such means of production generates new modes of contributing to the public good by facilitating the collaborative engagement of thousands of ordinary individuals in the voluntary, creative, communal, regular, non-commercial production of intellectual and cultural goods, for a wide variety of reasons and motives. The open source type of production is always at risk for hackers, those who break into a developer’s coding and obtaining all they data associated with it.

Nov 08

How is Open Source Media Changing the Ways People Approach Content?

Open source media is changing the ways people approach content in a way that people are more involved in the content being put up on digital network. Websites such as Wikipedia, Slashdot and Kuro5hin run on peoples contribution, defininitions, links to other websites etc. It’s “human-edited directory of the web.”  The information being put in can be vey useful, to very useless. Some argue that open source is not resourceful, as people can input any information they please. But this can be a new way of collecting information, keeping everyone more involve and interact, more social. With so many people in the world, imagine all the minds that can bring information into one source? Disagreements happen, but that’s why these sites have ways of dealing with confrontation, and the same if people input bad information. Open source can make getting information much simpliar.

Open source is beneficial in a way that it’s more personalized, to be the way you want it. Open source can be a type of software, but once you’re done, it has to release a code, that gets restarted. Example, Microsoft products, you cant change the look and layout of this program without doing it illegally.

I do agree that it is a little skeptical, who really knows what information is true? Can this be used against us? People seem to believe anything, and make enough people believe it, it becomes true… even when it’s not.

Nov 08

This video has gone viral

In order to make something happen you can no longer rely on old outdated strategies. “Images of your product in a supermodel’s hand as she sits looking bored and passive are not going to work in a viral marketing context.” JeffBullas.com. You have to stand out and be different. Your idea has to or product has to be original and not something thats already been done. Once you have that, you have to promote it.

With competition all around you, and dozen upon dozen of ideas and product trying to make it big. How you market your product can go viral or just be another needle lost in the hay.

Each article talks about the huge advantages that a viral video or product can bring and how to approach it. “Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch,” Harvard Business Review.

An idea can’t go viral without the proper attention. You have to seed the idea to group of people and have that group pass the said idea to others and those to others and so on and so on. “The standard viral-marketing model is based on an analogy with the spread of infectious disease. It assumes that one starts with a seed of individuals who spread a message by infecting their friends, where the expected number of new infectious people generated by each existing one is called the “reproduction rate,” or R.” HBR.

Other ways to make a successful product go viral is by rewarding your customers with your product. Your audience aren’t dollar signs and if treated like one will result to a failed product. “You are rewarded with a free Pepsi if you reach a certain score. What’s the cost of a few cans of Pepsi next to drawing constant attention to your machine?” Jeff Bullas.

Good marketing and knowing how to use today’s social media is huge in having a product go viral. It takes hard work and dedication to have success.

Nov 07

How Does Marketing Shift in the Digital World?

Digital marketing is a good way to network and communicate with a bigger variety of people. It has improved with time. Marketing use to be done by companies; paid a certain amount to promote a product in a certain time frame. It has well been passed the use of billboards, broadcast and print to communicate a message to consumers. Now we have viral marketing technics that can be done independently, using Facebook, Instagram and snapchat (etc.) as marketing opportunities makes it easy to get your message across depending on what you are promoting. But while marketing digitally can be very beneficial, it has it’s cons as well, as Matthew Yeoman expressed, you “need a message first, the viral aspect comes second.” He gives an example with Kellogg, as it’s worse marketing campaign cost the company some PR issues. They didn’t have their “technical elements” down, the company goes straight for peoples wallets, not making people apart of something, and also not focusing on a certain audience. Without having a motive, the content you produce isn’t valuable and sharable. You can mean well, but people also perceive things in their perspective, which is the downfall for marketing being digital. once a message is seen a certain way, it’ll spread everywhere and will cause a negative or positive effect on what you’re trying to spread.

Nov 05

Is going open source a viable business model?

There will always be talk about whether or not things on the internet should be made public. Here I am, yet again, having two opinions on this topic. I have two different points of view for this discussion. I am going to elaborate on how and why I feel the way I feel.

According to “Commons-based Peer Production and Virtue*”, by Yochai Benkler and Helen Nissenbaum, “We suggest that the emergence of peer production offers an opportunity form more people to engage in practices that permit them to exhibit and experience virtuous behavior”. You never know. This can also be a way in which how we access our information. For example, I am College student who have to do countless amounts of essays; some of which I would have to do research on. This is why I feel that going open source is a viable business model. So that not only myself, but any college student can get can information whenever and wherever they need it. Open sources can allow you to find other sources! This idea should have been made viral a long time ago. The copyright holder can distribute their software to anyone.

“Open source allows free re-distribution of the software without royalties or licensing fees” (“The Political Economy of Open Source Software” by Steven Weber). What does this mean? This means that open source allows any/everyone to obtain any type of information online, just by clicking the search button! Anyone who is interested, could do it if they want to.

On the contrary, open source can potentially be dangerous as well. There can be someone out there who is capable of breaking into a developers code and obtaining everything he/she has created. That is called a “hacker”, which is someone who can break into practically any type of software. If you do plan on creating a software code, just be careful about it.

Nov 02

How has social media effected us as a society? Is this positive or negative?

I believe that social media has brought us closer together as a world. We are able to connect with so many people we wouldn’t have been able to if not for social media. I agree with Tommy Landry when he states, “Social media is also very helpful for expanding our sources of content as a whole. With so much being blogged and written, then curated and shared proactively, the volume of content has grown exponentially” we are able to access information from all over in an instant because of social medium platforms like twitter because of its global reach and instant posting accessibility. Although there is good, there are also negative aspects to social media. I feel as if it allows people to distort the truth about themselves and others and allows them to live false lives on the Internet because of the mediums we use to access the sites. There is no finger print scanner to make sure you are who you say you are so people make fake pages impersonating others which has birthed the television show Catfish which shows the negative aspects of socially media when in the wrong hands. “In its infancy, the web was primarily an anonymous space where anyone could adopt any identity without others connecting them to their offline selves. “ I do not agree with this statement by Ben Grosser because I still feel like regardless of the Internets advancement it is still a place when anyone can adopt an identity that is not their own which the show catfish personifies.

Nov 02

How has this change effected us and why?

I think it is very cool that games are becoming handheld. The other day I saw an advertisement for a Nintendo portable gaming system that comes with two controllers and a mall screen. I was beyond ecstatic and wanted to purchase it for myself even though I don’t play games as much as I did as a kid. After reading the articles something really important stood out to me from the article by Keith Stuart and Jordan Webber “families are spending more time together in the living room, with a reduction in the number of children with TVs in their rooms.” This is so important because those are the memories I remember as a kid playing video games with my older brother who recently passed away. Making games portable may cause kids to become anti-social as we already see it happening today in society where kids don’t go outside anymore and play with their friends; they just sit in front of a computer or TV playing games. We still need to monitor what games kids are playing and how much time they spend playing because it can cause health issues.

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