Film and Digital Television : Is TV all about apps ?

YAHIAOUI Youssef

September 27th, 2016

The first time Apple launched its application, it was on January 2007 (1st generation). Is the Apple TV and other apps is the future of television?

I have read that Steve Jobs always said that he “wanted to do for television what he had done for computers, music players and phones: make them elegant”.

The latest version of Apple TV aspires nothing less than to change the TV. Steve job was sure that “The future of television, it is the applications”

Over its previous evolutions since its release in late 2006, the Apple TV has made a place in the sun (20 million sold) in the highly competitive market of boxes and connected multimedia package.

The latest version, released in 2012, provided access to a catalog of videos on demand and the ability to stream files stored on your Mac, iPad and iCloud quickly.

The Apple TV is primarily used to watch movies and series. It masters the iTunes catalog house and the applications and services based on the video as Netflix, Canal Play, Arte, DailyMotion Vimeo or YouTube which is one of the best advantages. Basically the biggest advantages of apps are all about contents! They provide lot of stuff for cheaper compare to TV.

It also lets you listen to music through the service Apple Music or Mixcloud.

In total, the application store has a hundred apps.

But for me and thanks to my experiences at home etc I partially agree with Gary Myer when he says that “Consumers don’t care where or how they get their content.  They want an integrated, easy-to-use system to get their content.” And about the fact that “The Future of TV Isn’t Apps. We Need All Our Channels in One Place”.

I think that people are lazy (like my father) and if apps could be the future it will be in fifty/hundred year (the time people forget about TV) but, without being the future of television, this new version of Apple TV corrects the defects of previous models and became a multimedia platform in itself. So it might augurs a promising future but in a distant future.