In order to make something happen you can no longer rely on old outdated strategies. “Images of your product in a supermodel’s hand as she sits looking bored and passive are not going to work in a viral marketing context.” JeffBullas.com. You have to stand out and be different. Your idea has to or product has to be original and not something thats already been done. Once you have that, you have to promote it.
With competition all around you, and dozen upon dozen of ideas and product trying to make it big. How you market your product can go viral or just be another needle lost in the hay.
Each article talks about the huge advantages that a viral video or product can bring and how to approach it. “Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch,” Harvard Business Review.
An idea can’t go viral without the proper attention. You have to seed the idea to group of people and have that group pass the said idea to others and those to others and so on and so on. “The standard viral-marketing model is based on an analogy with the spread of infectious disease. It assumes that one starts with a seed of individuals who spread a message by infecting their friends, where the expected number of new infectious people generated by each existing one is called the “reproduction rate,” or R.” HBR.
Other ways to make a successful product go viral is by rewarding your customers with your product. Your audience aren’t dollar signs and if treated like one will result to a failed product. “You are rewarded with a free Pepsi if you reach a certain score. What’s the cost of a few cans of Pepsi next to drawing constant attention to your machine?” Jeff Bullas.
Good marketing and knowing how to use today’s social media is huge in having a product go viral. It takes hard work and dedication to have success.
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