How Does Marketing Shift in the Digital World?

Digital marketing is a good way to network and communicate with a bigger variety of people. It has improved with time. Marketing use to be done by companies; paid a certain amount to promote a product in a certain time frame. It has well been passed the use of billboards, broadcast and print to communicate a message to consumers. Now we have viral marketing technics that can be done independently, using Facebook, Instagram and snapchat (etc.) as marketing opportunities makes it easy to get your message across depending on what you are promoting. But while marketing digitally can be very beneficial, it has it’s cons as well, as Matthew Yeoman expressed, you “need a message first, the viral aspect comes second.” He gives an example with Kellogg, as it’s worse marketing campaign cost the company some PR issues. They didn’t have their “technical elements” down, the company goes straight for peoples wallets, not making people apart of something, and also not focusing on a certain audience. Without having a motive, the content you produce isn’t valuable and sharable. You can mean well, but people also perceive things in their perspective, which is the downfall for marketing being digital. once a message is seen a certain way, it’ll spread everywhere and will cause a negative or positive effect on what you’re trying to spread.