Many marketers especially the larger company tend to separate digital marketing from marketing.
when a company or an organization is planning a marketing strategy they must first look outside the box,
in order to have a successful marketing pitch. In order to for the change to happen, we must recognize
the marketing groups that match what is going on at a certain level.According to the reading article on”How
Viral marketing campaigns fail” it is best that a company team up with unlikely partners to create a bigger buzz for their company. Viral marketing has been in existence for a long time, however, if a company does not have a strong strategic plan as to what audience they are trying to attract the marketing maybe a bit weak and there would be minimal, success or no success at all for that company.
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